Top 8 Digital Marketing Trends
Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially.
With 74% more Singaporean consumers shopping online, this change in consumer behavior made many businesses struggle to stay afloat. They had to shift to the “new norm” and adapt their business strategies accordingly to promote their products and services successfully in today’s current situation.
1. Visual Search
Technological advancement has come to a time when people can find out and learn more about an unfamiliar object they stumble upon by uploading its image onto the search engine.
Whether it is Google, Yahoo! or Bing, search engines nowadays offer visual search. This feature uses image recognition technology to identify the object in the image that a user uploaded and generate multiple relevant results.
To adapt to this digital marketing trend, you need to optimize your products’ images. Below are the tips you need to do:
- Include an alt text
- Save a descriptive filename
- Have an image sitemap
- Use the appropriate image size and format
2. Shoppable Posts
Consumers nowadays can shop directly on social media networks like Facebook and Instagram. To create a shoppable post, e-commerce business owners can add shoppable tags on an existing or new social media marketing campaign with pricing and brief product descriptions.
Instead of going to a brand’s e-commerce website, this unique feature on social media allows consumers to purchase any products advertised on social media marketing campaigns that they have encountered on their newsfeed.
With more than half of the world’s population now using social media, shoppable posts are a digital marketing trend that is here to stay. Expect more people to shop on social media as the average social media usage increases.
Another digital marketing trend that has been popular for a while now is gamification. Using video game elements for digital marketing, interacting and communicating with customers become more engaging.
Since the age of consumers is getting younger as time passes, implementing gamification is a terrific way to appeal to younger consumers and stand out from competitors.
The following are some tips to help you optimize your gamification digital marketing campaigns.
- Game mechanics should be simple
- Create a sense of urgency by adding a countdown
- Provide better rewards to encourage players to level up
- The entire game should be fun, so players can enjoy it for a long time
4. Marketing Automation
Marketing automation, also known as automated technology for digital marketing, is another digital marketing trend that has been a great help for employees.
With marketing automation managing tedious and repetitive tasks on employees’ behalf, they will have more time to focus more on other aspects of the business.
Businesses that use marketing automation have better operations than others since they are now experiencing little to no human errors. Listed below are some ways to use marketing automation.
- Create and automatically build an email list
- Segment contact list according to behavior, interest, and other demographics.
5. Chatbots And Virtual Assistants
With the fast pace of life, customers now expect to receive a quick response from brands. Consider using chatbots and virtual assistants instead of replying to each customer, one by one.
These two are forms of artificial intelligence (AI) that messaging apps use to help businesses interact, connect, and communicate with potential customers when they are away or too busy to send a reply.
However, when using chatbots and virtual assistants as part of your customer service, you have to make sure the way these responses sound as natural and conversational as possible.
6. User-Generated Content (UGC)
User-generated content is content from customers to showcase their support and interest in brands. Publishing and sharing images, videos, reviews, and audio recordings online are a few examples of UGC.
The more customers create UGC, the stronger their brand credibility and SEO will become, which increases their online presence, helping them rank higher on search engines.
7. Content Marketing
Even though content marketing is not something new, it is still a part of the digital marketing trend in 2022. Digital content creation, whether through videos, blogs, or social media posts, is what keeps customers engaged and persuades them to take action.
Here are some important factors in content marketing:
- Determine your target audience
- Use language effectively
- Include recent events
- Disseminate accurate facts
8. Mobile-First Design
For the past few years, the mobile media time of consumers has increased to 70%. Consumers have been spending more time browsing the internet, watching online views, and shopping for whatever they need on their smartphones.
If your business’s website mobile user experience is poor, chances are your potential customers will leave and look for a similar store that offers the same thing.
Avoid losing sales by using a responsive website design on your e-commerce website since it adapts according to the user’s device.